"The talents of the U.S. business, require courage, need courage, need insight and good judgment." To go a different way, to do different things, there must be foresight of view, but also there on business way of careful study and try to figure out. All of these have shaped Joe Wang - a Chinese legend on Wall Street.
Mentally alert, understand technology, Xiao management, competition differentiation unique vision, be able to fuse Eastern and Western cultures, this is a global market leader in desktop and device management vendor LANDesk Global President, CEO Joe Wang and injustice.
In the United States had experienced two individual entrepreneurship Wang Zhuo, since September 2002 LANDesk began helm helm, he will start with the passion and management into the LANDesk, reversing the performance of Intel LANDesk period the slide, as LANDesk's sustained and rapid development has turned a new page - 18 consecutive quarters of profit growth. In the fourth quarter of fiscal 2004 revenue to new high, up 125%.
In China, although not as Liu Jiren Wang Zhuo, Wang Wenjing other local software entrepreneurs as well known, but the entrepreneurs in the United States, this yellow skin, black eyes, the Chinese have enjoyed a high reputation: and Wang, Charles Wang and said , become the United States after their third-generation ethnic Chinese entrepreneurs iconic figure.
Sharpen the mature
Two business experience, so Wang Zhuo savor in "business is not easy," taste, but also accumulated a lot of valuable experience, make him ease to start a third business ... ...
Wang Zhuo, look gentle and unassuming, but in exchange of more than an hour, but can feel his strong management and culture.
Born in Beijing, long in Beijing, he graduated from the Department of Computer Science, Peking University after he got in the People's University master's degree in information management. Back then, the Silicon Valley elite challenging IT business experience, fascinated, as the students like Wang Zhuo, already have achieved for him, and many young people traveled across oceans to begin in a foreign country Anna has been a long round of "Silicon Valley dream."
"To the U.S., not to study computer science, but switched to management, that is, from my dreams," Wang Zhuo said with deep feeling. The perfect combination of technology and management for individual entrepreneurs after Joe Wang, consolidate the knowledge base.
A Chinese business in the United States, how difficult, cultural barriers, such awareness is difficult to surpass the one Dao Kaner. Wang Zhuo's entrepreneurial path is tortuous. His first venture is a venture capitalist from Chinese and his product ideas, decided to invest in software companies set up clouds. But to be sure, investors are only for young Joe Wang for technical, while others brought in a senior manager to serve as president. At this point, is to catch the early nineties of last century the U.S. economy overall decline, the economic recession, also not a firm heel rainbow software and other emerging IT companies, became the victim of circumstance.
This is a business, so Wang Zhuo learned most is how "clean up the mess." However, Wang Zhuo, and did not give up his dream business. "Doing things just can not give up, failure does not matter, the most important thing is to learn the lessons of failure, lessons learned, try again, this never give up the spirit of an entrepreneur is very important." Zhuo Wang said with emotion.
In 1992, he regain their dreams, their own investment company set up 20/20, to take the "visionary" means. The product is made into the character graphics software interface. However, when R & D came out, Microsoft's first generation of Windows products one after another, the operating system into a fully graphical interface. Wang Zhuo aware, and Microsoft's "head-" completely breaks against, only in a weak position. This soon began to make ends meet 20/20. Wang Zhuo seriously ill during that time, he really understand the "business is not easy," the taste.
Zhuo Wang, calm down, start looking for new outlets for the 20/20. This time, Wang Zhuo target customer base from individuals to enterprise, the enterprise makes the product distribution and product installation; use OEM line, avoid the face competition. Since then, rising sales 20/20. Soon large companies like Intel, has become its customers.
Doing business in the United States, only two options, either select the listing, the company bigger; or enterprise sell, so that funds can be secured. Wang Zhuo chose the latter, in 2000, successfully sold to Symantec 20/20. Zhuo Wang completed his second start, but also spent a period of primitive accumulation of capital. 20/20 sold to Symantec, Wang Zhuo also entered the Symantec Corporation, as a professional manager, as vice president of Symantec, Symantec, general manager of enterprise management operations, successful leading the sector and created more than 200 million U.S. dollars in revenue each year.
While Symantec has done a lot, learned a lot, but also have a lot, but the passion has always been entrepreneurs professional managers can not be freely position. When another business opportunity - LANDesk comes, Wang Zhuo not hesitate to leave Symantec, began his third start of the course. Thus, the risk in investment holding, Intel and Wang Zhuo individual funded LANDesk born.
After two tempered and entrepreneurial experience, as well as professional manager in Symantec's experience, in addition to the deep understanding of Western culture, Wang Zhuo in just the past three years, will LANDesk from a U.S. local companies to develop into a global enterprise, and desktop management occupies a pivotal position.
Wang Zhuo on ... ...
This has a bachelor's degree in Computer Science, Peking University, Renmin University of China, Master of Information Management and Communications Management University of Southern California, the top students in master's degree in business at the beginning, spent eight years creating and developing software company 20/20 and successfully put the company from concept into profitable enterprises, and the eventual acquisition of it is.
Symantec in as vice president, general manager of Symantec's enterprise management operations, he led the department and created more than 200 million U.S. dollars in revenue each year to promote the Ghost, pcAnywhere, Procomm, etc. to occupy the leading position in the industry .
He said: "I am a sense of urgency and results-oriented management." For this reason, from September 2002 as the date of the establishment of LANDesk president and CEO, the company has achieved 18 consecutive quarters of profit volume growth.
Desktop wonderful world
9.4 billion market, the growth rate of 6.5% per year, enough to Wang Zhuo confidence in this market. However, that he did not think that the increased market demand, but also makes the LANDesk grow up fast.
Wang Zhuo in communication with people always used to watch each other smile. But in describing the abstract topic, his eyes were always staring into the distance, as if to calm thinking in order to an uncertain future weigh carefully and grasp.
Speaking of desktop management, the concept for most Chinese people, or more strange. As the name suggests, it is a desktop IT system equipment systems, and comprehensive management. In general, desktop management covering the statistics and tracking IT assets, software and operating system installation, maintenance, safety monitoring and management, application monitoring and server management.
"As the Chinese market is not mature, some people will feel the desktop management market is tiny. In fact, the desktop management market is enormous and the statistics of 2004, IDG, systems management, about the size of 9.4 billion U.S. dollars. And in recent years, the market fast growth, the annual growth rate of 6.5%. "Wang Zhuo on the desktop market confidence. And allowed him happy is that LANDesk's growth rate is the average market growth rate of almost 5 to 6 times to 30 to 40%. "This shows that LANDesk limited resources, the will be better than its competitors grab more market share, but also our products have been favored by the users."
In addition to desktop management, the 2003 LANDesk entered the field of safety management systems, helping enterprises to manage security software, such as: remote monitoring by IT departments to enable users to easily carry out all of the computer antivirus software upgrade, installation to maintain. "The market has 1.8 billion U.S. dollars." Zhuo Wang stressed: "Safety management is an extension of system management, and LANDesk security patches in the playing has a very outstanding performance"
Currently, most of LANDesk customers in Europe and the United States, the U.S. market accounted for 45% of total revenue, Europe accounted for 30%, the Asian market, Japan needs more prominent, while the Chinese market is still a market to be nurtured. LANDesk in 2003 set up an office in Beijing, the market began to nurture and guide the user. "At first, the user of the desktop management system is almost total lack of understanding, after nearly two years of market cultivation, some large enterprise customers now have learned that the use of desktop management software, and the role", but now Joe Wang is a great headache China's users to buy software, and more to consider the price, not the quality of products and services.
"In a bid, we lost to a completely unknown Korean company, and later learned to lose the simple reason is because of their low price," Wang Zhuo this so very helpless. Because in a foreign country, Yi Ban Buhuifasheng similar matters of foreign enterprises are very serious when dealing with Mei cent, Suo Yi in for Goumaijueding Zhiqiandouhui Renzhen to test the product through the various functions Shiyong effects to determine product Youshi and decide whether to buy. But in China, most customers just listen to what features products provider said it will lightly believe, do not test, who bought who cheap. Now look, in fact, China needs to cultivate a long time to mature.
Is precisely because the Desktop Management in this market there are too many uncertainties and too many challenges, he wants according to different countries for different localization strategies, like the challenge of Wang Zhuo, tired, in which happy in the .
With the full play of the stage, but also has superb athletic ability to make business stand out is how Wang Zhuo LANDesk in three years into the fast lane for?
To quickly win
In addition to the challenges of the entrepreneurial spirit of fear, the matter is the management or work style, fully embodies the "fast" character. Unconsciously, LANDesk and then form a kind of "entrepreneurial culture" - flat management, simple and efficient.
A successful company needs a leader, he is a symbol of the spirit, it is a symbol of dreams and culture.
"Before Intel LANDesk is a software sector, management is standardized according to the old Intel, according to the way things flow, I took office, the first thing they do is change it into an entrepreneurial company." In order to break the inherent management, Wang Zhuo start from the management team, restructuring management, the existing nine vice president, only three are of the original Intel. "Second, the operation of the company's flat, simple and efficient, eliminating many tedious process before." He said.
In order to completely change the inefficient "process of" status quo, Wang Zhuo and even taken some extreme measures. Previous customer complaints or service is first reflected to the co-operation partners, partners to Marketing Engineer, then to the product managers, to R & D staff, this is a very long process. Wang Zhuo understand this situation, made a decision: any customer complaints, sales staff can be forwarded directly to him. This decision has become less a waste of time in the intermediate links, the user's interests first, Er that process-, thus greatly improving the service response time, widely recognized by customers. Such an "entrepreneurial culture" in the LANDesk gradually formed.
In fact, LANDesk desktop management business for Intel, which is a brand new business, but also software business, and other competitors, not as an absolute advantage as chips, but on the contrary is almost no advantage at all, in such circumstances, according to Intel's management in setting a new field to run the business, and finally to the point of struggling it is not hard to understand.
In addition to management, the enterprise culture Zhuo Wang also made a major change, "former democratic decision-making, a decision-making, and we should discuss a long time before we can decide down, now I take the management staff responsible manner. Such as , for a deputy, I was a decision of the people. and the deputy in his department, the person who is making decisions. I put the responsibility on someone who, rather than on the body of an organization. This making decisions than the previous method several times faster. ".
In fact, for an entrepreneurial company, Marathon will bungled decision-making planes. "Responsible decision making, even if the wrong direction, you can go back and re-making, although it may be walking a straight line, but because of repeated decision-making faster, better results would be better than before", with second pioneering experience of Wang Zhuo and, of course familiar with "fast fish eat slow fish" in the market competition rules.
Today, Wang Zhuo on the management requirements focus only on three things. "Management is led to do things to do, events well, even little things wrong, but there is nothing wrong direction, impact on the company's overall strategy will not have much." It managed to let the LANDesk Desktop Management for the rapidly growing field of one of the leading manufacturers.
Competitive differentiation
Wang Zhuo competition in the differentiation has its own unique views, in the United States, he studied Management, on market opportunities and market gaps are more sensitive than the average person.
20/20 set up the company's graphical operating software, it is because Wang Zhuo see this market gap, and the face of Microsoft's powerful graphical operating system, Wang Zhuo aware and Microsoft's "head-" can only be at a disadvantage. So he found a difference to the product of entry point: "20/20 company propaganda that the functions of our products may not be as others, but they are two weeks to install the program, we need only an hour." In the LANDesk, Wang Zhuo also taken a competitive differentiation strategy.
Currently, active desktop management market leading vendors and products, in addition to the LANDesk LANDesk, there are HP Openview, IBM Tivoli, Microsoft SMS, CA Unicenter, etc.. LANDesk products and services all have their own distinct characteristics.
"We have different positioning, CA mainly big customer management and back office management; Tivoli and LANDesk products are similar, but different strategic positioning, Tivoli is a systems management software, features a very full, but the advantage in the background. LANDesk are the middle layer, is responsible for the management front. Tivoli is characterized by large and LANDesk is a specialized and intensive. similar product installation requires six months, while the LANDesk just four hours. Therefore, we and other home products, positioning different , the focus is different, "Wang Zhuo this effort is to avoid the homogenization of competition for differentiated product development methods to LANDesk has more room for development.
Wang Zhuo, led by LANDesk Desktop Management has occupied an important position in the field, However, Wang Zhuo, and LANDesk, the future remains full of challenges and variables, but now we can see that its bright light has appeared.
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